Kendrick released a music video for the first single from his upcoming project tonight. Mr. Morale & The Big Steppers, scheduled for May 13. In this video, we observe Kendrick’s face change and successively take on the faces of his peers among Kanye West, Nipsey Hussle, Will Smith, Jussie Smollett, OJ Simpson and Kobe Bryant. It therefore pays homage to these cultural figures via “deepfake” technology – multimedia overlay based on artificial intelligence. This technique was made by Irish developer studio Deep Voodoo and Kendrick is behind the art direction.
The Heart” is the fifth installment in his series of the same name – “The Heart Part 4″, released in 2017. “The Hearts Part 5” borrows a sample from the cult single “I Want You” by Marvin Gaye, released in 1976.