Via Transportation, a transportation technology firm founded in Israel. – IsraelValley

Shufersal, the Israeli supermarket giant, enlisted Via Transportation, an Israeli-founded transportation technology company, to manage the food and merchandise retail business’ mid-mile delivery process and improve its distribution operations.

This agreement marks Via’s entry into the logistics sector in Israel.

This company, founded ten years ago by Daniel Ramot and Oren Shoval, began by developing an on-demand carpooling service using a mobile application that connects several passengers traveling in the same direction, allowing them to share a vehicle.

It then leveraged its transit platform to work with municipalities, government agencies, transport operators and large corporations to plan transport systems in 35 countries.

Via says its software “addresses last-mile and mid-mile challenges by working with retailers and couriers to intelligently plan, optimize and manage their distribution systems.” The company strives to provide smart logistics solutions in the United States, Japan, Germany, United Kingdom and Malta.

Together with Shufersal, Via will use its mobility software platform “to enable more efficient and accurate movement of goods from distribution centers to more than 300 branches in Israel, and to improve the distribution process overall,” according to the announcement. joint of the companies.

By integrating Via’s software into Shufersal’s distribution systems, the supermarket chain will be able to “dynamically plan, optimize, track and control deliveries in real time across hundreds of trucks transporting goods from its logistics centers to its branches across the country.

Shufersal is one of Israel’s largest grocery and retail chains, with a 20% market share and a market capitalization of around NIS 6.9 billion (US$2.14 billion). dollars). The company also owns the Be Pharm chains, which have around 90 stores nationwide, and runs a private label operation for food and merchandise, as well as an online shopping platform with around 20% of market share, according to company data as of May 2021.

Yiftach Bloch, director of the supply chain division of the Shufersal Group, said the agreement with Via “to introduce an intelligent logistics platform for the transport of goods will significantly improve and streamline our distribution system, reducing the kilometers traveled and air pollution. »

The new system will “reduce operating costs by decreasing miles driven and shorten scheduling processes, while improving communication between the control center, drivers and Shufersal branches,” the company said.

“We are proud to partner with Shufersal to upgrade the food chain distribution network with Via’s intelligent software that was built on years of experience moving people and goods,” said Israel Duanis, SVP of Logistics and Delivery Platforms at Via. “Our partnership with Shufersal is an important step in changing the global market for managing logistics operations, streamlining and making the entire distribution process more efficient. »

Via, which has offices in Tel Aviv and New York, has raised more than $900 million to date from investors including BlackRock, ION Crossover Partners, Koch Disruptive Technologies, Shell Ventures, and private equity firms. Israeli venture capital Pitango Venture Capital and 83North, according to the Start-Up Nation Central database.

Last May, Via acquired the American company Remix, a developer of collaborative mapping software for transport planning, for 100 million dollars. In 2020, the company acquired Fleetonomy, a developer of AI-based optimization solutions for autonomous vehicle fleets.

Israel time.

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