Every week, Lidl manages to get the crowds moving on its shelves.
In ten ten, Lidl has earned a prominent place in the retail landscape.
Indeed, the German brand has continuously won market share from its competitors.
Lidl today accounts for 6.2% of the market share in mass distribution in France, it is still far from the 20% of Leclerc, the historical leader, but it is enough to revolutionize and upset the consumption habits of French.
But in November 2021, Lidl recalled in-store products containing too high a level of THC compared to legal obligations! And above all, the consumer association UFC-Que Choisir has just demonstrated that Cien brand products are very harmful to health. Decryption.
A new scandal for the German brand
Lidl finds itself at the heart of a scandal! The yellow and blue German brand is usually talked about for its crazy promotions. But this time, it’s not that but for a real “bad buzz”. Lidl must indeed withdraw from its shelves products based on Cannabidiol (CBD). CBD is a substance derived from hemp that does not contain any psychoactive substances, i.e. no THC (Tetrahydrocannabinol).
In many European countries, CBD products are therefore available over the counter. But the law is strict. Because the THC level must imperatively be less than or equal to 0.2%. Otherwise, the product is classified as an illicit product! But Lidl ended up selling products containing much more THC than expected!
Hemp varieties contain different molecules. Unlike THC, CBD does not alter cognitive functions. It can be consumed in the form of oil, herbal tea, small cakes or even steam. Lidl is following the trend and now offers its customers an organic “Via d’or” oil. Problem: experts have just proven that this oil contains too high a THC level. The brand had to carry out a vast product recall campaign, under the watchful eye of the authorities.
With the QuelProduit app, Cien items turn red!
This is not the first time that Lidl has had to recall one of its products. Indeed, last year, a Silvercret hand-held vacuum cleaner posed a serious safety problem since it could catch fire! This product was sold on the Lidl Belgium website in September 2020 but also in stores located in Belgium and Luxembourg.
After the THC oil scandal, Lidl faces criticism from UFC-Que Choisir. Indeed, its Cien products, Lidl’s beauty brand, would not be up to par. In particular 3 products whose ingredients send shivers down your spine!
It is via the QuelProduit application that the consumer association has made it possible to highlight the toxicity of these products. These are three items sold under the Cien brand. To put it simply, the WhichProduct application classifies products into 4 categories. It goes from green (no risk) to red (significant risk). And guess what color the Lild items were given? The Red !
Octrocrylene and propylparaben, an endocrine disruptor!
Cien Sun children’s sunscreen SPF 50, Cien Classic cream and Cien aloe vera liquid soap are Lidl’s very poor performers. Octrocrylene is found in sunscreen. Same for face cream. As for the aloe vera soap, it contains propylparaben. It is a dangerous endocrine disruptor!
In any case, the Lidl model seems to win sympathy in the hearts of the French. If the German brand is still far from overshadowing the Leclerc juggernaut, it nevertheless manages to catch up with its competitor Auchan. A first for a hard discount brand! Will these latest scandals tarnish the image of the German brand? Not sure.