Founded in 2003 by Martin Eberhard and Marc Tarpenning, Tesla Motors is today one of the largest producers of electric cars. An ascent to be put on the account, among others, of its CEO since 2008, Elon Musk. And the billionaire did not hesitate to put all his strength and his money into the brand.
Thus, as he revealed in a video interview, relayed by Turbo, it was necessary to fight to be able to obtain the right to use the name “Tesla”. Indeed, a person from Sacramento had this name. “We had to buy it from him for $75,000. I sent the nicest guy in the business” to negotiate, reveals Elon Musk, adding that he had told the latter not to move from the doorstep of the building. owner until he cedes the Tesla name.
Nevertheless, the billionaire had a plan B. If the name had not been given away, Elon Musk planned to call the car brand Faraday, which is the name of the inventor of the electric motor, recalls Turbo. Ironically, the Faraday Future builder really does exist. It was founded in 2014 in California and aims to compete with Testa.
The manufacturer specializing in hybrid vehicles continues to expand. Tesla received, Friday March 4, the final approval to launch production in its first European “mega-factory”, near Berlin, after many administrative adventures. Tesla indeed lacked a definitive building permit, the group of Elon Musk having made the bet to launch the work on the basis of provisional authorizations.