The acceleration of technology will drive fundamental changes in businesses –


Titled “Limitless: the positive power of AI,” this Cloudera study examines how technology has been used to overcome inequalities that have been reinforced during the pandemic.

“Technology is now being deployed on the front lines by governments, NGOs and businesses to ensure communities are safe and connected. For example, in April 2020, the International Telecommunication Union (ITU) and the World Health Organization (WHO) announced their commitment to leveraging cutting-edge technologies such as intelligence artificial intelligence and big data to more accurately and rapidly diagnose, contain and predict epidemics”.

At the same time, businesses have used data and technology to find new ways to operate and improve efficiency.

But they also have to deal with increasing demands from customers, from employees who are no longer solely focused on generating profits and improving productivity.

This global study based on the responses of thousands of professionals and “knowledge workers” (programmers, doctors, architects, engineers, scientists, etc.) shows that 26% of business decision-makers are investing more and more in environmental, social and sustainability governance. (ESG-Environmental, Social, and Corporate Governance) rather than in:

  • developing new products and services (24%)
  • the acceleration of financial growth (21%).

Decision makers believe that at least 50% of the data used daily by their company should be used for the good of the communities they serve.

While decision makers and knowledge workers have differing opinions on key objectives, one thing is certain: they see technology as a means to achieve them.

The majority of decision makers (58%) and more than two-fifths of “knowledge workers” (44%) believe that AI will help them achieve their goals in the next 36 months. This is also the case for ML analysis (40% and 54%) and data analysis (55% and 66%).

According to Cloudera, there would be a renewed interest in ESG activities. His study highlights that the vast majority of decision makers (91%) believe, at least to some extent, that it would be appropriate to use AI to implement more sustainable business practices that benefit both their organizations and the communities they serve.

However, the majority of business decision makers (87%) and knowledge workers (74%) also understand that pursuing this path will affect their organization’s ability to remain competitive in the future.

Concluding this very detailed study, Cloudera notes that the acceleration of technology will lead to fundamental changes both in the organization of work but also in the composition of the workforce itself.

The discourse emerging today is less about humans versus AI and more about humans and AI. This relationship will not only be defined by automation and replacement, but also by augmentation and improvement.

The next wave of AI will be responsible, immersive, creative and integrated.

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