Tesla beat Nissan and Fiat

Sat 02/04/2022 — Place for young people.

If we go back 5 years, Nissan was led by the brilliant Carlos Ghosn, but he was arrested the following year, then there was the pandemic, then the shortage of electronic components, supply difficulties and now the war in Ukraine. Nissan, which had sold 19,740 new cars in France in 2017, only sold 6,939 in the first quarter of 2022. Fiat, too, was still doing fairly well in 2017. The Italian manufacturer had sold 18,154 cars in the first quarter of that year. 5 years later they are down to 7844.

In general, this first quarter of 2022 is a disaster for automotive distribution. The first quarter of 2021 was already not brilliant, and now the passenger car market contracted by 17.3% in 2022. With 365,360 cars sold in the first 3 months of the year, France returned to its 1979 level.

A particularly serious fact is that registrations of plug-in hybrid cars are falling. From 31,229 in the first quarter of 2021, they were only 29,310 in the first quarter of this year. It is possible that this drop is attributable to the difficulties of supplying electronic components, with these cars which would be more affected than the others. The only positive news is in the sale of electric cars, which reached 43,506 cars in 3 months. That’s a market share of 11.9%, which we would like to see as formidable, but… That would be less than 8% if the French market were at its normal level.

We must all the same salute the exceptional success (insolent, some would say) of Tesla, since with 8481 registrations in the first quarter, the young American manufacturer beat well-established brands like Nissan and Fiat. And this, while its new German factory was not yet operational. Even better results are foreseeable for the second quarter, although the rise in prices (the Tesla at less than €50,000, it’s over) should slow down the enthusiasm of customers.

Laurent J. Masson

In the ranking by brand, Tesla is the 14th brand on the French market.

Category(ies) and keyword(s): Tesla; trade-distribution

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