PureSoftware is rewarded for its strong banking impact thanks to Arttha – a unified fintech platform
SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire/ — Committed to its pursuit of delivering new-era banking solutions to banks, financial institutions, fintech companies, and the ultimate banking consumer, “PureSoftware” has developed the industry-leading unified fintech platform – – “Arttha” for its customers.
“Arttha” has led the transformation of banking and financial services with its “Digital for the Unbanked” strategy to become a market leader. The platform enables both greenfield fintech companies or banks as well as existing financial institutions to transform their retail and SME banking business using digital payments, e-wallet, digital lending, Arttha’s branchless or branchless banking services, Buy Now Pay Later (BNPL) and merchant management capabilities.
Manish Sharma, CEO of PureSoftware, said, “We are extremely proud to win this award and extremely pleased with the recognition received. Arttha has enabled banks and fintechs in emerging markets to gain immense digital advantage by providing next-generation banking solutions to their customers. Thanks to Arttha, our customers have been able to successfully deploy innovative banking solutions to expand their customer base, improve the end-user experience, increase transaction volumes and launch new products across all business units. The platform has already been implemented to provide financial services to over 30 million people globally and 2.4 million merchants worldwide, with over 1 billion transactions worldwide in one year . »
“Arttha” has bridged digital access gaps in financial services with remarkable success, primarily in emerging economies with swaths of underbanked and unbanked regions like the Kenyathe BotswanaZambia, Indonesia, myanmar and Nepal. Despite strict shutdowns in various parts of the world due to the pandemic, “Arttha” has changed banking dynamics to enable continuity of banking operations on the corporate side and democratize access to financial services on the consumer side.
Manish added, “Being underbanked or unbanked should not restrict access to the same level of customer experience that consumers in developed markets are accustomed to. We continue to innovate by introducing new features into the platform in response to emerging industry trends as we expand our reach to customers in other regions of Africa, the Middle East and the United States. United. »
PureSoftware is a global software products and digital services company driving business transformation in 35 cities in 11 countries. PureSoftware is focused on driving a differentiated customer experience, accelerating cycle time, and improving business results through the integration of digital solutions, robotic process automation, artificial intelligence, machine learning and loT. Their solutions leverage next-generation disruptive technologies to deliver a competitive advantage to your business. Their flagship product ‘Arttha’ is one of the fastest growing fintech platforms focused on digital lending, digital payments and basic banking solutions.
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