Revolutionary “Ultimate Pea Protein” or “UP.P™” technology unlocks the potential of vegetable proteins
LETHBRIDGE, Alta., May 11, 2022 /PRNewswire/ — PIP International (PIP), a Canadian processor of plant-based agricultural technology, today announced a game-changing plant-based protein technology breakthrough. Innovative technology has finally cracked the code on pea protein’s poor taste, color, texture and compromised performance, leading to ‘UP’ industry standards and the potential to change consumer enjoyment for consumers. foods of plant origin. UP.P™ or “Ultimate Pea Protein” offers what no other pea protein can, demonstrable visual appeal and superior functionality while providing a level of accessibility that is attracting global attention from major product manufacturers. food.
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In 2020, PIP International, a Canadian-controlled private company, entered into an exclusive Master License Agreement for the rights to use and sub-license transformative “coercion” technology. Using a targeted reaction, under strict parameters, the process quickly but gently separates or “strains” proteins without damaging their functional properties. Additionally, PIP demonstrates its commitment to the environment by harnessing alternative industrial technologies to significantly reduce water, generate and store abundant green energy, eliminate waste, and radically reduce natural gas demand.
“The growing demand for plant-based protein has never been greater, but consumers still want more enjoyable and sustainable plant-based options. PIP’s UP.P™ is responsibly extracted with an emphasis on neutral taste without diminishing performance, creating a product with the unrivaled potential to disrupt the industry,” said Christine LewingtonCEO of PIP International. “PIP is thrilled to present UP.P™, as we have seen what others have seen, but we are now doing what others have never done. »
Knowing where our food comes from and how it is processed is changing the way many companies do business. To implement full transparency of PIP’s supply chain, at the end of 2021 PIP secured the acres needed to grow its current and future demand for peas. PIP has the unique ability to implement a state-of-the-art Ag-tech traceability program, allowing control from seed to final protein.
Determined to accelerate the global adoption of sustainable plant-based proteins, UP.P™ transcends diverse applications for food manufacturers, including dairy, cheese, dollops, beverages, confections and specialties. Renowned for their complete essential amino profile and environmental soil-binding benefits, peas are also an excellent source of protein, high in fibre, low in fat, digestible, low in allergens and use less water to grow .
“IMPROVE SAS has been working closely with PIP International for over two years to commercialize a significant advance in plant protein extraction technology,” said Denis ChereauCEO of IMPROVE SAS, France. “PIP has an exclusive master license agreement for IMPROVE’s innovative, patent-pending and sustainable extraction technology that will bring the cleanest, most functional and sustainable pea protein to market! »
With the plant-based protein industry expected to grow to over US$14 billion over the next three years and growing criticism of unsustainable processing, the agri-food sector needs more investment and innovation. PIP International’s emerging vision and ecosystem is illuminating the food industry and food corridor of the Canada as they invest and innovate to maximize new product development, value-added economic flows and environmental stewardship. Thanks to UP.P™, consumers will soon have a cleaner, tastier and more optimized option for their plant-based protein.
High resolution images are available for download: HERE
About PIP International Inc.
PIP International Inc. (“PIP”) a Canadian processor of premium plant-based ingredients in the agri-food sector. PIP’s innovative, milder, patent-pending process delivers a neutral, additive-free taste, neutral color, smooth texture, and highly functional protein derived from yellow peas. Dedicated to expanding a more sustainable protein solution locally, nationally and globally, PIP’s team of food industry experts bring decades of design, operations and business acumen to this unique project of its kind. PIP’s commitment to adapt and embrace innovative sustainable practices across all functions of the business, from farm to consumer, is further reinforced by owning the rights to a revolutionary new pending wet fractionation process. patent that results in 30% less water consumption than traditional methods.
Contact : Kerry HittingerNine Point Agency, 778-678-5688, [email protected]