Every year on April 22, people around the world celebrate Earth Day – a global day dedicated to raising awareness of the need to protect our planet’s environment. As a global technology company, striving to improve lives through innovation, OPPO prioritizes its corporate citizenship, adopting a long-term commitment to sustainability. From clean operations and eco-friendly product design to raising public awareness of sustainability issues, OPPO continually uses its technology and brand power to promote a greener future for our planet.
Reduce plastic waste and develop greener products
Today, plastic waste is of great concern, given the pollution it causes. According to data from the United Nations Environment Programme, approximately 11 million tonnes of plastic waste are dumped into our oceans every year. Plastic waste that has not been disposed of properly often ends up polluting soil and water and impacts the human body through the food we eat. Microplastics represent a real hidden danger to our health.
To reduce the amount of plastic used in its packaging, OPPO has adopted the internationally recognized “3R+1D” green packaging principles, with an emphasis on reduction, recyclability, reuse, and degradability. Using this approach, OPPO has succeeded in reducing the amount of plastic used in its packaging in Europe by 95% since 2019, while using materials containing biodegradable polylactic acid to replace the use of traditional plastics.
Launched earlier this year, the OPPO 5G CPE T2 is made in part from PCR (post-consumer recycled plastic) derived from consumer products.
Reduce paper consumption and reuse waste
Forests are home to many natural resources that humans depend on for survival. However, due to excessive deforestation, the Amazon rainforest has lost 17% of its area over the past 50 years. Deforestation and reduction of forest land is a direct threat to biodiversity on earth, as well as a recognized accelerator of global warming.
To reduce its consumption of wood fibers, OPPO uses recycled materials as much as possible. For example, in Europe, the packaging of the OPPO Find X5 series is made of approximately 45% recycled fibers. This fiber comes from recycled paper or other organic waste, such as sugar cane and bamboo.
Increase product life cycles and reuse e-waste
The volume of e-waste generated worldwide has increased by 21% over the past 5 years, making it the fastest growing category of household waste. Despite this, only 17.4% of electronic waste is recycled. Recognizing the long-term threat, OPPO is making its products more durable. It has also implemented recycling programs for used electronics to minimize the negative impact on the environment.
For example, the latest Find X5 series is equipped with OPPO technology ”Battery Health Engine”, which helps smartphone batteries retain more than 80% of their original capacity after up to 1,600 full charge cycles using OPPO’s SuperVOOC 80W fast charge. This is more than double the industry average. Each battery can thus be used longer, rather than being thrown away.
To date, OPPO has already implemented recycling programs and offered exchange service in different countries. In China, OPPO collected more than 1.2 million mobile phones in 2021 through its recycling program, an amount equal to more than 216 tons of e-waste.
OPPO also helps promote the recycling of electronics waste through its industry and NGO partnerships. In Europe, OPPO provides financial support to local recycling systems and partners with third-party business organizations to implement an e-waste recycling program. In Australia, OPPO worked with the Taronga Conservation Society to call on the public to properly recycle their electronics waste and reduce the amount that ends up in landfills.
OPPO was also one of the first smartphone manufacturers to join the Eco Rating labeling system, a program created by a number of leading carriers in Europe to assess the environmental performance of mobile phones throughout their lifetime. life cycle. Through its participation in the program, OPPO is working with other industry players to drive sustainable transformation.
Building partnerships to promote sustainability through technology
OPPO not only provides solutions to environmental and sustainability issues through its own technology, but also partners with NGOs to recruit people from around the world to help solve these problems.
In Italy, OPPO has partnered with a local NGO, Free Plastic Odv Onlusto organize plastic waste collection activities in 5 cities in 2021. With the help of more than 1,000 volunteers, more than 10 tons of plastic waste have been recycled thanks to the program.
In Australia, OPPO has also partnered with the Reef Restoration Foundation (RRF), using the AR app to raise awareness of the Great Barrier Reef’s environmental crisis and calling on the public to take action. In 2021, OPPO also donated over $52,000 to help RRF achieve its mission to produce 1,000,000 new corals on the Great Barrier Reef by 2026.
Protecting our natural environments and biodiversity on this earth is too important an issue to ignore. With up to 1 million species currently at risk of extinction, OPPO hopes to use technology to help preserve the color and beauty these species add to nature. For a second consecutive year, the campaign Endangered Colors from OPPO with National Geographic uses beautiful images of endangered and at-risk animals to inspire more people to preserve the planet’s biodiversity. The campaign also includes support for National Geographic Society and its wildlife conservation efforts.
Protecting the Earth is a shared responsibility. OPPO believes that through technological advancement and collective action by all, we can help protect Earth’s natural environments. On this Earth Day, join OPPO as we work towards a greener future starting with our own individual actions.
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