Nexans uses Authentic Vision technology to combat counterfeiting










Photo credit © Nexans


(Boursier.com) — Whether it is luxury products, consumer goods or industrial tools, no sector is immune to counterfeiting, including in electrical cables. Nexans and Authentic Vision, a leading provider of mobile authentication solutions, have entered into a strategic partnership around their shared philosophy of consumer security and improving the customer experience. Authentic Vision’s patented holographic labels, which were already applied to the packaging of Nexans products in Peru and Lebanon, are being rolled out in other countries. These labels allow customers and distributors to easily verify the authenticity of a product using a smartphone, a method that is fully in line with Nexans’ strategy of offering value-added services to its customers.

Nexans thus demonstrates its determination to protect its customers against the use of non-compliant, potentially dangerous products.


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