Music from the Caisse d’Epargne Assurance Habitation 2022 ad

Caisse D’Epargne Française presents its new offer to better protect your home and your belongings. The music in the ad is an original, non-commercial creation composed by the Start-Rec Agency.

The Caisse d’Epargne home insurance campaign

Since its creation in 1818, the Savings Bank accompanies the French on a daily basis. In more than 200 years of existence, Caisse d’Epargne has changed considerably, adapting gradually to the needs of its policyholders. Thus, for this brand new advertising campaign, the firm has focused on a problem that we all encounter, accidents that occur through clumsiness. Indeed, the Caisse d’Epargne started from a very simple observation: 1 out of 3 French people is clumsy. This inevitably causes mishaps and the purpose of the campaign titled “Being useful to you” is to cover all damage caused by clumsiness. Be useful to you.

Caisse d’Epargne 2022 Home Insurance advertisement

The advertising campaign The Caisse d’Epargne “Being useful to you” 2022 was carried out by the Agency Altman Pacreau. The film is signed Didier Barceló and shows with humor how catastrophic situations quickly find a response thanks to Caisse d’Epargne’s commitment to make itself more useful to everyone. The ad thus begins in the living room of a couple. The woman settles down on the couch next to her husband and she looks exhausted. She takes off her pump to relax and it will inadvertently hit the TV screen which ends up on the ground. We then see two young boys playing football in the courtyard of their house. When their mother opens the window, the ball will come in and smash trinkets, while the two boys accuse each other.

The next scene shows a little girl celebrating her birthday. She is blindfolded and unsuccessfully tries to destroy her pinata. Unfortunately, it’s a vase that she will drop and break under the horrified gaze of her parents. We then discover a slightly crazy dad who plays with his little girl and dives into the inflatable pool. The latter explodes and overturns, spilling liters of water to the great surprise of both.

What is the music for the Caisse d’Epargne 2022 ad?

The catchy and joyful music that we hear throughout the Caisse d’Epargne advertisement “You being useful” is an in-house production by the Start-Rec Agency. Unfortunately, it is not for sale.

Start-Rec is a consulting and sound creation agency created in 2002 and located in Paris. She creates sound identities for companies, but she also designs music for film, television and advertising. The Start-Rec agency specializes in both sound and image. She had to produce the music for several advertisements in France, but also abroad.

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