Inauguration of the new BMW and MINI showrooms: State-of-the-art digital facilities

This new showroom has state-of-the-art digital facilities to offer one of the most modern customer experiences on the Tunisian market.

The Ben Jemâa Motors company, official importer of the BMW and Mini brands in Tunisia for more than 50 years, has recently celebrated the opening of its new showroom located in the heart of the capital on the banks of Lake 1, in the presence of Mohamed Ben Jemâa, Managing Director of “Ben Jemâa Motors”, members of the Board of Directors, representatives of the BMW Group as well as guests from the BMW and Mini brands.

A new youth!

The new showroons have been fully fitted out on the theme of contemporary design, in perfect harmony with the new standards of the two brands of the Bavarian group. This new showroom has state-of-the-art digital facilities to offer one of the most modern customer experiences on the Tunisian market.

BMW and Mini brand enthusiasts will now be welcomed in a unique setting and a friendly space extending over 2,700 m² spread over 4 levels. Representing an investment of the order of several million dinars, the new “flags hip” is distributed on two distinct spaces in the colors of each of the BMW and Mini brands. On the ground floor and on the main floor, there are spaces dedicated to the sale of new vehicles of the BMW brand, but not exclusively. The new showroom has the Isetta Bar which acts as a Lounge, where you can have a table and chat or work while enjoying a good coffee and good pastries in a friendly setting and a refined universe. As far as the Mini space is concerned, the interior fittings are more inspired by the industrial loft spirit. “Our investments are mainly aimed at the absolute satisfaction of our customers, the conquest of new market shares and the development of our distribution network”, specified Mohamed Ben Jemâa. a vast exhibition area of ​​800 m² and a unique digital experience thanks to dynamic screens and vehicle configurators allowing you to view vehicles in stock and in production as well as to personalize your order by playing on the combinations of options , finishes and colors desired.

Lifestyle articles and accessories

Enthusiasts of the two brands will be spoiled, a space of lifestyle items and accessories has been specially designed for them. They will now be able to treat themselves, for any occasion, to items from the new BMW and Mini lifestyle and accessories collections: luggage, clothing, sporting goods, watches, goodies for children, etc. “The opening of the new showroom on the shores of Lake 1 is the result of our desire to rethink the customer experience by projecting the classic journey, based on exposure and physical presentation in the digital age. Everything has been organized in such a way that you feel in a refined, bright, modern setting and in perfect harmony with the Premium values ​​of the BMW and Mini brands”, Mohamed Ben Jemâa told us. In a jazzy atmosphere, the guests were able, as soon as they arrived, to discover the very new products of the BMW and Mini brands such as the BMW X2 Gold Play Edition, the BMW 4 series Grand Coupé, the BMW X3 and the Mini Countryman. And to commemorate the evening, a craftsman was present to offer guests a unique, personalized craft piece engraved with their initials. The new Ben Jemâa Motors showroom in Berges du Lac 1 is now ready to welcome you to discover or rediscover a wide range of BMW and Mini models and the teams present on site will be happy to advise you and guide you in your choices.

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