Food tech innovator unveils new brand identity: Fresco

Fresco connects the kitchen for effortless cooking

DUBLIN , April 7, 2022 /PRNewswire/ — Drop, the leading smart kitchen platform, today unveiled a new name, Fresco, and a new brand identity, reflecting the company’s focus on connecting appliances in the kitchen , cooks and recipes to cook effortlessly.

Drop has gone from the simplest connected scale, to device connectivity, to building a platform for any device. The new name Fresco was chosen to evoke the feelings of outdoor dining, with people gathering and connecting over food. Likewise, Fresco brings the company’s brand vision to life by connecting in the kitchen and celebrating cooking moments, meals with family and friends, and the tools that make culinary cravings a reality.

“Drop was a great name for a physical product, but we branched off into a smart kitchen platform, providing end-to-end solutions for connecting appliances, from firmware development to IoT expertise, as well as an app which brings together all devices. Therefore, we needed a brand that better represents this reality,” said Ben Harrisco-founder and CEO of Fresco. “Fresco reconciles its messages to consumers and partners into a cohesive and powerful brand, and focuses on its promise to create an unbeatable connected kitchen experience. »

Elements relating to the new evolution of the Fresco brand include a new logo, which reflects the “making connections” motif, a new palette of rich, warm and vibrant colors to represent the foods we see in our kitchens, and new graphic elements that mimic the actions we do when preparing food.

“The new brand identity is rich, lively and embodies the joyful energy of cooking,” said Jonny McCauleyco-founder and brand manager of Fresco. “We are excited to bring the Fresco experience to life in as many homes as possible. The new ‘Fresco-ready’ label on appliances will let consumers know they’re about to enjoy a seamless connected kitchen. »

Fresco develops technologies that enable appliance manufacturers and consumers to bridge the gap between intention and action around the kitchen. Since its inception in 2012, Fresco has become an essential ingredient for every smart kitchen, bringing connectivity to over 100 different appliances from leading manufacturers around the world, including GE Appliances, Bosch, Kenwood, Panasonic, Instant Brands and Thermomix.

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About Fresco Founded in 2012, Fresco is the only neutral, multi-brand platform that seamlessly brings together appliances, home cooks and recipes. Over 100 different appliance models from brands like Bosch, Electrolux, GE Appliances, Kenwood, LG Electronics and Thermomix can be controlled from the Fresco KitchenOS platform. With offices at Dublinin Ireland, and Zaragoza, Spain, Fresco’s mission is to spread the love of home cooking by using technology to empower home chefs in the kitchen. To find out more, visit the website

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