According to Jato Dynamics, “this is the first time that an electric car has dominated the market” European, and it is “also a first for a vehicle manufactured outside Europe”. In September 2021, the Tesla Model 3 has indeed won the title of the best-selling model on the Old Continent with 24,600 copies sold, i.e. a market share of 2.6%. In second position, the Renault Clio sold 18,300 units, while the Dacia Sandero finished on the third step of the podium.
The European car market, particularly thwarted by the shortage of semiconductors and the resulting production disruptions, collapsed in September with only 718,598 new cars sold, a level similar to that of 1995. But this dynamic is s explained by the rise in sales of electric and hybrid models, while thermal engines are less successful.
TO READ. Car sales by energy in Europe in the 3rd quarter of 2021
SUVs increasingly dominate the market
During the third trimester, more hybrid, plug-in hybrid and electric cars have been sold than petrol cars in Europe. Felipe Munoz, from the Jato studio, points out that in addition to subsidies “Manufacturers have extended their offer with more models and good deals”. Also, many manufacturers “assign their stock of parts as a priority to the production of electric cars rather than to that of thermal ones”. This to end 2021 in line with their CAFE goals and avoid paying heavy fines.
It should also be noted that SUVs continue their impressive dominance, with a record share of 46.5% of the European market. Felipe Munoz indicates that “If this trend continues, the roads of Europe could soon resemble those of the United States, where more than half of new cars sold are SUVs”. In this context, the Tesla Model Y SUV ranks second among 100% electric cars. The American manufacturer thus dominates the European market for electric cars with a 24% share, ahead of the Volkswagen group (22%), Stellantis (13%) and Hyundai-Kia (11%).