Elon Musk wants to get into beer after tequila and restaurants

Elon Musk is determined to diversify Tesla’s activities. After solar panels, tequila or even restaurants, the billionaire would like to enter the beer market with GigaBier, a brand new alcoholic drink. Notice to amateurs.

Credits: Pixabay

Tesla has made a habit of diversifying its activities, quite frankly by the way. In addition to its quality as an electric vehicle manufacturer, the Californian company has also launched into the sale of solar panels, robotics with the Tesla Bot, and even plans to launch its chain of restaurants. Add to that a range of clothing around the Cyberquad, the launch of a bottle of tequila and even a surfboard.

Yes, it’s a bit of a catch-all as you can see, but obviously it doesn’t displease Elon Musk who is determined once again to add a string to his company’s bow. In a conference dedicated to the upcoming opening of the Gigafactory in Berlin, the leader of SpaceX announced the upcoming launch of a Tesla beer: the GigaBier.

We are going to build a train station with a right of ownership. And then we’ll decorate the factory walls with graffiti, outside, everywhere. I think it will be very cool. And then we are going to have a beer”, announced Elon Musk, creating surprise among the audience. According to the billionaire, this brand new beer will be served during the inauguration of the Berlin factory scheduled for the end of 2021.

tesla gigabier beer
Credits: Twitter

Tesla GigaBier: like Cybertruck tunes, no?

As can be seen in the image projected on the screen behind Elon Musk, Tesla has had fun with the design of the bottle, which is strongly reminiscent of the lines and features of the Cybertruck, the futuristic 100% electric pickup from the brand. It remains to be seen whether Tesla intends to offer this GigaBier on the markets or whether the blonde/brunette/redhead will only be distributed on the Gigafactory site.

Anyway, we wonder what idea Elon Musk has behind his head with this beer. It is true that in Germany, beer is a particularly appreciated product, celebrated even during the Oktoberfest. So who knows, maybe the GigaBier will motivate some malt drink-loving engineers to come and work for Tesla in this brand new production site.

Source: Teslarati

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