Decathlon takes a step into the world of NFTs by partnering with Tezos (XTZ)

Decathlon and Tezos (XTZ) collaborate for NFTs

The French company Decathlon partners with the Tezos (XTZ) blockchain for its new sneaker collection Kipsta Barrio », trainers for street football designed in collaboration with champions of this sport, including the “S3 Crew” collective.

Decathlon thus marks its first step into the world of blockchain and non-fungible tokens (NFTs) thanks to these pairs of shoes produced at 2008 copieson which holders can find a unique NFT to scratch via a “ GoldenTicket ».

“Golden Ticket” linked to Kipsta Barrio sneakers

The collaboration between the 2 entities was made possible thanks to Nomadic Labsa research and development center specialized in the deployment of Tezos, which in particular helps companies to use it for their professional needs.

These new sneakers were created on the occasion in honor of Séan Garnier, double freestyle football world champion, triple French champion and official Red Bull athlete. Indeed, the pair was launched as a tribute to his title of 2008 Red Bull Street Style World Champion.

“Inspired by Street Players, the BARRIOs are a distillation of the heritage of Street Football. Filled with details influenced by the greatest, they are at the service of the beautiful game and the living experience of the urban world. »

Buyers will be able to purchase pairs developed by the greatest athletes in the discipline while getting a Exclusive NFTs giving access to multiple experiences “ personalized and exclusive with the world champion “.

👉 To go further: Fan tokens – cryptocurrencies designed for the sports world

Tezos, privileged partner of athletes

According to Decathlon, the choice of Tezos was not made by chance. Indeed, the French company has decided to join it ” in line with the company’s biodiversity and climate ambition commitments “.

Indeed, the Tezos blockchain works through proof-of-stake consensus (PoS, or Proof-of-Stake), a method much less energy-intensive than traditional proof-of-work (PoW) on which Bitcoin (BTC) works.

The latter is often singled out for its impact on the environment in terms of carbon footprint or energy consumption.

The Tezos blockchain, on the contrary, offers an energy footprint average equivalent to the annual consumption of 17 people.

Already in the past, many sports teams have partnered with the Tezos blockchainsuch as Manchester United or McLaren, for example, but also in the world of esports, as evidenced by its partnership with the Ubisoft studio or its recent collaboration with the Misfits Gaming Group team.

In any case, for Decathlon, this first step into the world of blockchain is a first step towards other futuresas explained Valentin Auvinetleading NFT for the company:

We hope that this collaboration with Séan Garnier will lead to many others and we can’t wait for the public to adopt this new pair. »

👉 To read also: The Pau basketball club sells 40% of its capital in the form of tokens, a world first

Source: Decathlon

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About the Author : Maximilien Prue

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Passionate about the world of decentralized finance and the novelties brought by Web 3.0, I write articles for Cryptoast to help make the blockchain more accessible to everyone. Convinced that cryptocurrencies will change the future very soon.
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