Conviva Announces Continuous Audience Measurement Standard Leveraging Comprehensive, Continuous Census-Grade Technology

Conviva to host top streaming providers on June 6 in Miami to establish product, partnership and go-to-market plans ahead of general availability for CES 2023

FOSTER CITY, Calif.–(BUSINESS WIRE)–Conviva, the Continuous Measurement Analytics Platform for streaming media, today announces that it will unveil a streaming audience measurement standard which will launch for general availability at CES 2023. This expansion is done in partnership with premium streaming providers that use Conviva’s real-time sessionization cloud technology. The new standard provides a census-level streaming audience measurement and packaging solution that is complementary and interoperable with linear television, enabling streaming providers to compete at scale with digital walled garden solutions. competing for today’s advertising budgets. Conviva’s platform currently processes nearly 3 trillion streaming data events per day, supporting over 500 million unique viewers watching 200 billion streams per year, across 4 billion streaming apps on various devices.

“Audience measurement is the biggest opportunity for the streaming industry, and Conviva’s technology is unquestionably unlocking its potential,” said Keith Zubchevich, CEO of Conviva. “For Conviva customers, the streaming audience is continuously measured at the census level, with complete and standardized data. Now that we have resolved this technically, we will now work closely with the industry to deliver a unified streaming ad measurement and packaging solution that is fully interoperable with any cross-platform unit on the market. today. »

Conviva’s Continuous Measurement Analytics Platform is already proven to provide a holistic view of streaming audience insights, including the impact of social marketing. NBCUniversal recently announced that Conviva will be its first streaming measurement partner, following highly successful cross-platform measurement pilots for the Super Bowl and Winter Olympics, in partnership with iSpot. To quote Kelly Abcarian, Executive Vice President of Measurement and Impact at NBCU, with the Super Bowl measurement announcement, “We have an obligation to provide consumers with a great experience, and an obligation to our customers and our shareholders to use measurement systems that adequately capture the reach, attention, and results we deliver. For the first time, NBCU is giving its advertising partners a unified, multi-screen view across all platforms, with access to meaningful metrics that matter to their business. »

Additionally, for the 2022 NCAA Basketball Championship, WarnerMedia and Paramount launched an alternative measurement strategy leveraging Conviva’s technology to support their linear and digital partners, such as Comscore, iSpot and VideoAmp, by successfully creating multiple alternative cross-platform measurement solutions.

Following these extremely successful audience measurement tests and NBCU’s certification of Conviva as a streaming audience measurement partner, Conviva will bring together senior executives from streaming companies in Miami, June 6-8 2022. During the two-day summit, leaders will outline a path to general availability by CES 2023, including product, partnership and go-to-market plans. Industry observers will be fully briefed by this executive working group beginning on 9 June 2022, then updated regularly until the next AGM to be held in the first quarter of 2023.

About Conviva

Conviva enables streaming companies to take action after just seconds of watching, so their business is ahead of the competition. Conviva’s Continuous Measurement Analytics Platform provides comprehensive, consistent, census-level metrics through real-time, large-scale server-side sessionization. Using unique detection and data pipeline, our 58-patent platform enables marketers, advertisers, technical operators, engineering and customer service teams to create, engage to monetize and retain their audiences. Conviva is dedicated to supporting brands such as DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia who are driving the incredible opportunity that media streaming represents. Today, our platform processes nearly 3 trillion streaming data events per day, supporting over 500 million unique viewers watching 200 billion streams per year, streamed to devices through 4 billion apps. Conviva ensures digital businesses of all sizes can deliver better streaming for every stream, on every screen, every second. For more information, visit www.conviva.com.

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contacts

Mike Metzler

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Source: http://www.businesswire.com/news/home/202205160058…

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