Marketing Automation enchants the customer relationship

Marketing Automation enchants the customer relationship

For example, brands share their product recommendations with their audience through posts like “We think you’ll like this…” or “Based on your recent searches”. To meet this desire for personalization, companies must therefore know more about each of their customers and, in particular, thanks Marketing Automation. Personalization requires a strong database This information includes both … Read more

“Citizens must recover the technology so as not to leave it to the market alone”

"Citizens must recover the technology so as not to leave it to the market alone"

The energy abyss, questionable studies… Marceau Coupechoux, member of EcoInfo, is concerned about the lack of reflection on 5G and points to irresponsible haste when the government has made it a beacon in its France 2030 investment plan. Progress or energy trap? Digital technology will represent up to 4% of greenhouse gas emissions by 2022 … Read more

In Castelnau-le-Lez, the Simax company, created in 2006, is a pioneer in No-Code technology

In Castelnau-le-Lez, the Simax company, created in 2006, is a pioneer in No-Code technology

Founded in 2006 by Miren Lafourcade and Jérôme Olivares, this innovative company offers new management solutions to its clients. It is being developed in France, but also in North America and Africa. Rue Romani, in the heart of the Sablas district of Castelnau-le-Lez, is impressively quiet during the hours of the day. A stone’s throw … Read more

The first GMOs designed with CRISPR technology marketed in Japan

The first GMOs designed with CRISPR technology marketed in Japan

DESCRIPTION – In the field of view: an improvement of crops made resistant to herbicides or with improved yield. “Food released thanks to CRISPR are already starting to hit the market”notes Jennifer Doudna, the Nobel Prize in Chemistry, in her article in Science trace the first ten years of the genome-editing technology she helped develop. … Read more

Sparrow, Google’s answer to ChatGPT

Sparrow, Google's answer to ChatGPT

Google has announced that they will launch a competitor to OpenAI’s ChatGPT model, which has become very popular recently. Google’s new chatbot is called Sparrow and was presented as supporting evidence in a research paper last year. DeepMind CEO Demis Hassabis said Sparrow could launch in private beta in 2023. Sparrow’s project was delayed from … Read more