Round 1, Fight! – Sports and crypto have been allies together for the past two years. Most sports companies have signed partnerships and other sponsorship contracts with companies and crypto exchanges. Thus, it is the turn of the fighters of the Ultimate Fighting Championship (UFC) to be paid in cryptocurrency. They will indeed receive their fan bonuses in Bitcoin (BTC) thanks to the organization’s partnership with the Crypto.com exchange.
UFC Fan Bonus Paid in Bitcoin
The fan bonus will be paid out to the top three fighters in the pay-per-view (PPV) event by official UFC partner cryptocurrency exchange Crypto.com. There will be a total of three Bitcoin fan bonuses. Fight Night fighters will receive an effect bonuses ranging from $10,000 to $30,000. Fans around the world will be able to vote for Fight Night BTC bonuses. For this, they will have to go to the official website of the Crypto.com exchange on the day of the event.
The first Bitcoin Fan Bonus will be introduced at the upcoming UFC 273 event. It is Volkanovski vs The Korean Zombie PPV scheduled for Saturday, April 9, 2022. The Bitcoin Fan Bonus will be added to the traditional bonuses of Fight Night. It will indeed be added to the performance bonuses granted to UFC athletes.
“This new Fan Bonus of the Night is a great way to further engage fans in our events while rewarding fighters for their incredible performances. »
UFC President Dana White hailing the organization’s recent association with Crypto.com
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Sport and Crypto, a team of winners
Sports and crypto have shown great synergy over the past two years. Several major companies and sporting events have signed partnerships with emerging crypto technology companies. As a global sports league, the UFC was among the first to integrate crypto-based promotions. The organization even signed a $175 million sponsorship deal with Crypto.com in July last year.
A number of UFC fighters, quite close to the stars of the National Football League of the United States, have also opted for paychecks in BTC and other cryptocurrencies instead of fiat payments. The main MMA sports league has also bet big on non-fungible tokens (NFT). The company had launched its first official NFT in November last year.
In addition to the UFC, other major sports organizations, such as the Formula 1the National Basketball Association and several professional football clubs around the world, have integrated crypto companies inasmuch as main sponsors during the last years.
Crypto.com Marketing Director Steven Kalifowitz acknowledges that in order to build his brand image, he must educate consumers on cryptocurrencies.
“Crypto is not just another shoe (…) It is not a commodity or a suitcase or whatever. Getting into crypto is really a cultural thing. »
Steven Kalifowitz, Marketing Director of the Crypto.com exchange
Crypto.com had previously struck an eight-figure deal with the Philadelphia 76ers. Thus, they appear on the club jersey and have visibility in the stadium. The crypto exchange is also working with team management to develop non-fungible tokens (NFTs). These are a way for fans ofuse cryptocurrency to pay for tickets and other products such as merchandising at advantageous prices. The Hong Kong-based company will also appear alongside the NBA franchise, including on TV shows and various other digital platforms.
The 76ers deal is just one of many that Crypto.com has completed over the past year. For the exchange, this is an aggressive referral frenzy totaling more than $400 million in agreements. Earlier this month, the company became the first official partner of the famous Paris Saint-Germain team. Crypto.com is also the sponsor of a wide range of teams and leagues, including Aston Martin’s Formula 1 team and the UFC.
Blockchain technology is not something that is easily explained. However, it is becoming more and more embedded in stadiums and gymnasiums. The Crypto.com exchange also recently signed a partnership with FIFA for the 2022 World Cup in Qatar.
In crypto as in the UFC, you can take hits. The important thing is to learn from your mistakes to approach the next rounds better prepared. Take this challenge by registering on the benchmark exchange crypto.com (affiliate link).