Many people still think that artificial intelligence (AI) belongs to a dystopian future from science fiction. Like the Luddites, who destroyed looms for fear that technology would replace them, we are sometimes unable to see what is already in front of us. Whether it’s movies recommended by our streaming services, or facial recognition systems allowing us to unlock our smartphone, AI plays a growing role in our daily lives, and the pandemic has only accelerated this transformation.
As a result, the adoption of AI, which should have taken years, has grown exponentially as companies have had to completely rethink and revamp the way they operate, from supply chains to financial systems, in record time. In the end, some sectors see great opportunities in the image of the metaverse, recruitment or health.
AI and metaverse: a bridge between the real world and the virtual world
The metaverse race has well and truly begun. In January, Microsoft announced the takeover of video game publisher Activision Blizzard for $68.7 billion. A strategic acquisition that places Microsoft as a key player in the development of the metaverse, since the video game industry has immense potential in terms of virtual reality. Other tech giants, such as Meta, are also betting on the metaverse with major capital inflows.
Indeed, the metaverse has taken the digital sphere by storm as early as 2020 and has served as a catalyst for social interactions, business, leisure, games, and education, among others. And AI has helped generate new opportunities in virtual reality (VR) and augmented reality (AR), two technologies playing a key role in the future of the metaverse.
AI and VR devices will transform our daily activities into even more immersive experiences: live events, family reunions, online shopping… Consumers will be able, for example, to virtually try on clothes before buying them. Other business opportunities will expand, particularly in the area of marketing and branding, and will create new lines of business as users shift from the web to the metaverse.
AI and the future of recruitment
As the demand for diversity, equity and inclusion (DEI) is on the rise in the public and private sectors, AI and machine learning-based algorithms are beginning to provide unbiased recruiting solutions. These create more opportunities for previously marginalized candidates and help companies make evidence-based choices. A report by Global Online Recruitment valued the online recruitment market at $26 billion. Companies are beginning to develop AI solutions to detect underrepresented candidates and underlying skills, or even predict a candidate’s future fit and performance in a company. Candidates can thus make data-driven choices when selecting employers, which can potentially help diversify workplaces.
With a diverse and inclusive workforce, businesses will be better able to support innovation. While technology may not always be exemplary, AI will help promote diversity, equity, and inclusion, and help HR leaders understand and address inequalities in the workplace.
Faced with successive confinements, we had to adapt our health system in order to provide care remotely, and the technologies used have become permanently established in our practices. Consequently, AI solutions are now shaping the future of healthcare and the tools available to physicians. For example, AI has become an integral part of telemedicine, responsible for proactive patient monitoring, networking capabilities, and caregiver collaboration.
Rarely updated electronic medical records (EMRs) have long been of little benefit to patients. Today, AI makes it possible to share a patient’s EMR seamlessly across different platforms. Such a system can allow the entire healthcare structure – hospitals, laboratories and caregivers – to access a patient’s medical data, personal records and imaging files remotely and in real time. . In addition, companies specializing in connected accessories are already using AI-based software to provide detailed analysis of the data collected and even produce predictive analyzes on the health or even the physical performance of users.
The pandemic has given an important lesson to all sectors of activity, which have realized the value of technology in adapting and demonstrating resilience in a crisis situation. The adoption of AI will continue to grow and will be key to empowering businesses around the world for long-term growth. 2022 portends major advances in AI that will make our economy more creative, more diverse and more innovative.