Amazon: crypto payments not a priority for Jeff Bezos successor

Although he does not own bitcoin, Andy Jassy, ​​the boss of Amazon, is optimistic about the future of cryptocurrencies, and especially NFTs. But you will have to wait before paying on the marketplace in bitcoin and other cryptocurrencies…

We will have to wait to be able to pay for your purchases on Amazon with cryptocurrencies. Andy Jassy, ​​who succeeded Jeff Bezos at the head of the American giant, has indeed indicated that this payment option will not be offered on the marketplace in the short term. “We’re probably not on the verge of adding crypto as a payment method on Amazon, but I think over time you’ll see crypto becoming more prominent”Andy Jassy said in an interview with CNBC. And to add: “I don’t have bitcoin myself.”

However, this does not mean that Amazon is losing interest in cryptocurrencies. On the contrary, the e-commerce giant is slowly but surely getting into battle order to turn to the sector. In this sense, the Seattle octopus was looking at the end of 2021 for a specialist in digital assets, with particular skills in stablecoins and NFTs.

NFTs soon to be sold on Amazon?

Andy Jassy is also quite optimistic about the future of NFTs, these certificates of authenticity that allow you to appropriate a digital object. The latter have experienced spectacular growth in 2021, in particular under the impetus of the Bored Ape Yacht Club collection which has won over the biggest stars, such as Jimmy Fallon, Stephen Curry, Shaquille O’Neal, Neymar, Omar Sy or even Paris Hilton. “I expect NFTs to continue to grow very significantly”estimated Andy Jassy with CNBC. The boss of Amazon even imagines a future where his group could sell NFTs.

NFTs are also at the heart of Meta’s strategy to build its metaverse, a parallel virtual universe in which it will be possible to work, have fun or even go shopping. But still the enthusiasm for NFTs must continue, while the first tweet of Jack Dorsey, founder of Twitter, is struggling to find a buyer a year after being acquired for 2.9 million dollars.

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