With the launch of its new website, Abeille Assurances is permanently closing Aviva.fr and thus entering the final phase of the deployment of the new brand of the Aéma group.
Aviva.fr is over! By launching its new website www.abeille-assurances.fr, the company is deploying its new online identity and drawing a definitive line on the Aviva France brand. “On the occasion of this new decisive stage in the deployment of the Abeille Assurances brand, the other main websites of the insurer as well as the 870 websites of general agents will also, from July 8, 2022, be in the colors of the new brand »explains the entity of the Aéma group.
The new brand will also be affixed to documentation and communication tools. “The launch of this new abeille-assurances.fr site allows the company to take an additional step in its final transition to the new brand”, then explains Abeille Assurances. The launch of this new site is accompanied above all by the change to the colors of the new brand for the company’s insurance, protection, savings and retirement products. Thus, Aviva Épargne Plurielle becomes Abeille Épargne Active, Aviva Multirisque Pro becomes Abeille Multirisque pro and Aviva Épargne Retraite becomes Abeille Épargne Retraite.
“The transition to the new Bee-assurances.fr site is a key step in our brand change! Since June 13, the new website abeille-assurances.fr has been online. Our digital charter applies the eco-responsible principles of our brand: white for more readability, as well as yellow which represents our history. We are also taking advantage of the brand change to overhaul the 870 websites of our general agents. It’s a great opportunity for us to support them in their local referencing, with these new websites, real digital showcases for their agency.”explains Marie Jouvin, customer knowledge and experience manager at Abeille Assurances.
Finally, the deployment of the Abeille Assurances brand is accompanied by a new website dedicated to impact investment funds, which becomes www.impactinvesting.bee-assurances.fr/. The company’s social networks will switch to Abeille’s colors on July 9 and Abeille Assurances employees will also be able to benefit from an intranet in the insurer’s new colors.